USAHA HITRO MART KANDANGAN DITINJAU DARI ASPEK PEMASARAN DAN TEKNIS
Abstract
The purpose of this study is to examine the Hitro Mart Kandangan business's viability from a technical and marketing standpoint. Hitro Mart is a minimarket that prioritizes accessibility and convenience in order to meet the community's everyday requirements. Through literature studies, interviews, and direct observation, this study employs a qualitative descriptive methodology. The results of the study demonstrate how successful the marketing plan is, bolstered by competitive pricing, focused market segmentation, and social and local media promotion. Technically speaking, the store layout is made to improve efficiency and convenience by carefully positioning the cashier area and frequently grouping items. Dependency on specific suppliers is one of the many challenges that must be taken into account. All things considered, Hitro Mart has a lot of room to grow by improving both areas.
LA RIBA: Jurnal Perbankan Syari’ah is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Copyright Notice
An author who publishes in LA RIBA: Jurnal Perbankan Syari’ah agrees to the following terms:
- The author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- The author can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.
Privacy Statement
The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.
